Business Culture & Etiquette — Exporting to Bhutan

Essential guide for Indian exporters

🇧🇹 Bhutan

Capital

Thimphu

Currency

Ngultrum

Trade Agreement

SAFTA

Continent

Asia

Business Culture in Bhutan

Language: Dzongkha

1.

The primary business language is Dzongkha. Having materials translated can demonstrate commitment.

2.

Building personal relationships before business discussions is common in many Asian markets.

3.

Business cards should be exchanged with both hands and treated with respect.

4.

Hierarchy and seniority are important — address the most senior person first.

Understanding local business culture gives Indian exporters a competitive edge in Bhutan.

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